As humans, we tend to compartmentalize ourselves as being either logical or creative thinkers. Rarely do we realize that everything we contemplate and create is better when we are both. This unification of both solutions-oriented entrepreneurship and nonlinear design thinking is the foundation of a new UC San Diego student program called the Idea Lab.

The program is a part of UC San Diego’s commitment to being an innovation catalyst and to cultivating future leaders, according to Michèle Morris, Associate Director of The Design Lab. “The Idea Lab program focuses on preparing our students to step into the 21st-century job market with the mindset and skills needed to address today’s challenges with solutions that are not necessarily directed and linear,” she explains. “Being able to navigate ambiguity, engage strategically and collaboratively with diverse stakeholders, and tactically operate in an inclusive, wholistic manner is no longer simply important, it is essential.”

The Idea Lab pilot program was launched in Fall 2020 and is itself a collaboration between two unique centers within UC San Diego’s innovation ecosystem: Office of Innovation and Commercialization (OIC)/The Basement—a student startup incubator that provides entrepreneurial and leadership programs; and The Design Lab—an interdisciplinary research and education community that prioritizes how humans are impacted by complex systems and technologies.

Daniel Suh has always been passionate about creating partnerships to uplift others. While he was an undergraduate at UC San Diego’s Thurgood Marshall College, he founded one of the university’s first student consulting organizations, Cornerstone Community Consultants, which provides pro-bono opportunities for students to empower the local community. Suh also established UCSD’s first chapter of International Justice Mission, a student-led organization that centers around human rights, anti-human trafficking, and law enforcement. "Growing up in an underprivileged community, I've discovered a passion for social justice and contributing to causes larger than myself," Suh says.

As dusk hovered over The Rady Shell at Jacobs Park on October 3 at the ‘Welcome Home, Bienvenido a Casa’ event, reflections off the San Diego Bay illuminated an evening of excited anticipation more than five years in the making. Will the San Diego-Tijuana megaregion take home the win in their bid to be the 2024 World Design Capital? Or will it be their competitors, Moscow?

Hosting the event and spearheading the San Diego-Tijuana bid initiative is the interorganizational collaboration of Design Forward Alliance, UC San Diego Design Lab and the Burnham Center for Community Advancement, with the full support of the City of San Diego and City of Tijuana and regional elected officials. This collective was created to amplify San Diego’s capacity as a global leader in human-centered design-driven innovation. The combined communities of art, culture, business, education, civic and design worked together in a multi-year, multi-national collaboration culminating in this night of solidarity for the joint-effort to win the coveted World Design Capital designation—a year-long city promotion program that would begin in 2024 and put the region on the global stage as a world-class innovator of economic, social, cultural and environmental design solutions for a better society.

“It’s not just about gaining the World Design Capital title,” said the Director of The Design Lab, Mai Thi Nguyen. “It’s about how we actually want to contribute and collaborate on multidisciplinary design innovation throughout the region, nationally and globally.”