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Don Norman Interview Design Usability

“I Think We Have to Start Over”: Usability Guru Don Norman on the Next Internet

“I Think We Have to Start Over”: Usability Guru Don Norman on the Next Internet

“I Think We Have to Start Over”: Usability Guru Don Norman on the Next Internet

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Design Education Don Norman

The Future of Design Education

Don Norman, Design Lab Director, reports on "The Future of Design Education"

Many of you know that for a long time I have been partnering with IBM Design and The World Design Organization to rethink the curriculum for design.  This is a progress report.

The History

It all started in March 2014 when Scott Klemmer and I wrote a paper called "State of Design: How Design Education Must Change" published in LinkedIn. (Why LinkedIn? Because of the wide, diverse readership: This paper has been read by 50,167 people, with 93 comments.)

Design Lab

When Scott, Jim Hollan, and I started the Design Lab, we knew what we did NOT wish to do: build a traditional design education. Our training was rich and varied, and we wanted our students to have a similarly broad education. We wanted to do things that made a real difference in the world. After all, our origin was from Cognitive Science and computers -- Human Behavior and Technology, Design is an applied field that requires multi-disciplinary approaches to important, difficult issues.
Design Lab Uc San Diego Ailie Fraser Tricia Ngoon

CHI 2018 Conference Spotlights Design Lab Work

This year’s ACM CHI Conference on Human Factors in Computing Systems — more commonly known…

Don Norman On User-friendly Design

I wrote the book on user-friendly design. What I see today horrifies me

The world is designed against the elderly, writes Don Norman, 83-year-old author of the industry bible Design of Everyday Things and a former Apple VP.

More people than ever are living long, healthy lives. According to the U.S. Department of Health and Human Services, the average life expectancy is 78.6 years for men and 81.1 for women. More relevant, however, is that as people grow older, their total life expectancy increases. So for those who are now 65, the average life expectancy is 83 for men and over 85 for women. And because I’m 83, I’m expected to live past 90 (but I’m aiming a lot higher than that). And these are averages, which means that perhaps half of us will live even longer.

What is the Future of Design in 50 Seconds?

From & Don Norman: I'm developing a new talk: "21st Century Design: Addressing Major Societal…

Interdisciplinary Powerhouse: Pinar Yoldas is a Perfect Fit for the Design Lab

Pinar Yoldas describes herself as an interdisciplinary designer, artist and researcher whose current research revolves around speculative biology, in which she designs and creates what could possibly be the next steps of evolution regarding human tissues, organs, and bodies. Evolution, in the eyes of Yoldas, includes the potential for humans in the future to possess modular bodies in which humans can interchange or add on additional sexual organs. 

She is currently an Assistant Professor in the Visual Arts Department at UC San Diego and a member of The Design Lab. While she earned her PhD in Visual and Media Design from Duke University, her interests and credentials don’t stop there. Yoldas also holds a MFA in Game and Interactive Media Design from UC Los Angeles; a MA in Visual Arts from Bilgi University; a MS in Information Technologies from Istanbul Technical University; and a Bachelors of Architecture with a minor is Sociology from Middle East Technical University. Combining her passions for science, art, and undoubtedly, education, Yoldas has impressively served as a bridge throughout her career between five different disciplines and serves as an inspiration for the pursuit and practical application of interdisciplinary science and art studies.
Bennett Peji

Meet Designer-in-Residence Bennett Peji

When Bennett Peji was asked to join The Design Lab as a Designer-in-Residence, he immediately said yes. “It was a natural fit,” he explains. “The Design Lab is composed of so many talented people, both in leadership and in its students, who have tremendous technical abilities, but also a big heart for using that expertise for the greater good.” Peji works with the Community team at The Design Lab, working on ways to define what it means for San Diego to be a global city. He is the Chief Innovation Officer at several businesses and Chairman of California Humanities. “Seeing us all collectively as being a very unique region in the world is one distinguishing factor in developing the opportunities that we have here. My role is to be a connector and a bridge builder to organizations who are like-minded. Like-minded in terms of seeing our region holistically and working for more ways to collaborate and create greater economic opportunities and access.”

Peji is a walking example of practicing what he preaches in order to present San Diego as a unique, diverse, global city. He emphasizes that it is not enough to just be welcoming. We must be truly inclusive. “The real work is to include and empower the folks who have never been to the table, who don't think and act and see the world the way we do, so that we can all have a more profound way of looking at the problems.” To do this, Peji has not been afraid to be the one swimming upstream. “We all have to find our way in this world called America and do the best we can. But since I’ve been on this journey for so long now, it has become so clear that it is not about assimilating [but instead] finding your own voice and expressing your own unique and distinct identity.”
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